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About the Corner Brook Downtown Business Association
The Downtown Business Association (DBA), a non-profit organization, was incorporated in June 1987. The purpose of the organization was to
devise and implement a plan to revitalize the downtown
section of Corner Brook This
would be accomplished with major infrastructure development and a marketing strategy
which would properly theme the downtown area as a
historic district; upgrading streetscape infrastructure such as road surfaces,
sidewalks and lighting; create proven tourism lures such as a museum, gazebo,
pocket parks, convenient parking and other resort area amenities which
would create a unique service area "ambience".
The DBA represents more than 300 businesses which together
employ approximately 3000 people. The project takes in the entire
downtown core area and will see three miles of streets in
the City's downtown core area completely refurbished and upgraded.
The Downtown Business Association and the City of Corner Brook have established very clear project objectives for the development of the Corner Brook Downtown area. In summary they are:
- Establish a "unique" resort destination
image that is compatible with the expectations of sophisticated tourists,
and competitive with other resort areas in Atlantic Canada and the north
eastern United States.
- Establish Corner Brook as a premier "all
season resort destination area" featuring Marble Mountain, two world heritage
sites, and a wide range of other amenities and
experiences that
appeal to national and international travelers.
- Greatly increase tourist and local resident
visitation of the downtown area.
- Serve as a catalyst for future business
development and private investment.
- Preserve and enhance the downtown area's heritage
and historical significance.
- Develop a professional strategy to market and promote the downtown area to increase local usage and capture a more significant share of destination travel visitors.
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