Facade Appeal Comprehensive Enhancement (FACE) Program

We are receiving applications for financial assistance for Installing Blade Signs from Downtown Businesses

Businesses in the Downtown can take advantage of 100% financing (including HST) for Blade Sign installation at their business. We are close to the allotted budgeted amount and encourage businesses that are eligible to apply for funding as soon as possible.

Applications are considered on a first in, first reviewed basis.

Blade Sign Guidelines

Blade Sign Application Form


Business Division-City of Corner Brook
5 Park Street, PO Box: 1080
Corner Brook, NL
A2H 6E1
Tel. 709-637-1551/1552 Fax. 709-637-1627
Email. business@cornerbrook.com


Facade Appeal Comprehensive Enhancement (FACE) Program

 Applications will no longer be accepted  for FACE Program for 2019

We have received several applications to cover the budgeted amount for FACE program for 2019. Accordingly, we are unable to consider any more request for financial assistance under the program in 2019.

What is the Facade Appeal Comprehensive Enhancement (FACE) Grant Program

The Facade Appeal Comprehensive Enhancement (FACE) Grant Program endeavours to enhance the physical appearance and economic vitality of commercial properties by providing funding and cash incentives to property owners/businesses for redesign, renovation or restoring the properties facade.

Program Details

The FACE Program encourages commercial property owners/businesses to invest in various storefront enhancements landscaping and improved accessibility.

Cash incentives will be provided to property owners/businesses immediately on certification of completed work. Maximum financial incentive will be $10,000 for one property (with a clear civic address).

The Program runs concurrent to the City’s fiscal year schedule (January 1 – December 31). Applications will be received throughout the year until all funds are committed.

What are the benefits?

You only get one chance to make a first impression and the entrance to your business is where first impressions are formed.

A renovated facade can help to improve the appearance of a business and a neighbourhood. Attractive facades contribute to an inviting environment, which draws more people and will appeal to potential customers– all of which may increase sales and profits of your business.

How is funding calculated?

Cash incentive will be lower of the two amounts calculated by Method 1 and Method 2, subject to a maximum of $10,000

Method 1 (based on actual investment, net of HST)

  • For investment up to and including $10,000: 75%
  • For investment amount above $10,000: 50%
Method 2 (based on value of the commercial property)

  • 10% of the latest assessed value of the property, as available with the City.

Blade Signs

Businesses only in the Downtown area, shall be eligible for 75% reimbursement (net of HST) of the cost of the blade signs including installation cost (subject to a maximum fixed limit).

As a special introductory offer, in 2019, 100% of costs (net of HST) will be reimbursed up to the maximum fixed limit.

Assistance Available

Depending on the actual investments, approved projects are eligible to receive a maximum grant of up to $10,000. Blade signs have a different limit. When a business applies for both facade renovation and blade sign, they will be considered as separate projects. As a result, separate evaluation and separate financing limits will apply


Eligible applicants must be property owners/businesses of the building with storefronts clearly visible from a major street within the City of Corner Brook. In order for an application to be considered, all City taxes on the subject properties must be current without any outstanding money owing to the City. When an applicant is approved for FACE assistance, it can request for a refund of the proportionate amount of building permit fee paid for the FACE-related work.

Building Permits

A Building Permit/Development Application form and its related processes will be required. For more information on the Building Permit/Development Application process, please click here.

Eligible Activities

Installation or enhancement of one or more of the following.

  • Entryways accessibility improvements
  • Exterior painting
  • Awnings
  • Doors or windows
  • Lighting
  • Painting
  • Signage
  • Cornice, parapets and other architectural features
  • Re-pointing of brick masonry or cleaning
  • Re-design of storefront
  • Making entryways accessible
  • Landscaping
  • Others- as approved by the City

*Conditions may apply.

Facade Design Guidelines

The primary goals of the City of Corner Brook FACE Program is to achieve significant visual improvements in the property and/or to enhance accessibility leading to increased customer visits and potentially higher sales.


Closed for 2019.

How do I apply?

If you would like to participate in this program, please review the program guidelines and application and provide all the details in the application form.

FACE Guidelines

FACE 2019 Application

Contact Information

For more information, contact the:  face@cornerbrook.com (email)

**The City of Corner Brook reserves the sole right to amend, modify, add, or delete any part or subpart of this program. Meeting the eligibility conditions would not automatically qualify an applicant to receive the FACE cash assistance. Decision of the City is final and binding on all applicants.