Later this summer the City of Corner Brook will have its first roundabout. Located on Confederation Drive, this will be the first intersection of its...
The City of Corner Brook with its regional stakeholders has developed a tourism strategy under the Atlantic Canada Opportunities Agency’s STAR program (Strategic Tourism for Areas and Regions). Under the initiative a STAR certified consultant to worked with a committee of regional stakeholders to develop a strategy through regional research and community consultations. In essence, the program’s aim was to create an actionable plan along with the tools necessary for the region to reach its full potential as a tourism destination.
The implementation of STAR consists of a seven step process carried out over of a period of 12-18 months. Started in the fall of 2018, the initiative began with initial regional research and site visits followed by visioning, benchmarking, and idea generation sessions. Regional consultations were carried out within the community followed by a draft plan and capacity building workshop session. The final plan was released in November 2019 with the follow up and interim reporting expected at the six-month and one-year anniversary of the report to ensure that actionable items from the report are targeted.
Tourism development is largely seen as an effective means of sustainable economic development. As such, the STAR program is expected to provide the tools, knowledge, and strategy required to stimulate the local economy through tourism. In all, the average STAR program is executed at an estimated cost of $65,000-$90,000. Funding for this program was provided by ACOA, the Province of Newfoundland, and the City of Corner Brook.
STAR is a unique approach to strategic tourism development, as it relies heavily on input from all members of the community as well as major stakeholders in the tourism industry. Residents of the Corner Brook, Bay of Islands, and Humber regions are encouraged to participate in many of the STAR activities to help shape tourism in our community.
The final STAR document was released on November 18th, 2019. Click on the image below to view the report.
If you have any questions on the STAR initiative contact Glenda Simms at e-mail: firstname.lastname@example.org PH: (709)-637-1588
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